« My Cubicle (You Tube) | Main | Anti-Fat Injection in Mice Conjures Up an Ice Cream Dream (MedPage Today) »
July 03, 2007
Kwik-E-Mart Comes to Life (ABC News)
While fast food tie-ins are still a major part of generating hype for a new film, today Hollywood seeks larger and more creative means to create buzz. Call it organic, viral or guerrilla marketing.
The latest incarnation came this week when 7-Eleven transformed 12 of its convenience stores into caricatures of the Kwik-E-Mart as part of a promotion for "The Simpsons Movie." -Scott Mayerowitz
Posted by kuechebj at July 3, 2007 03:51 PM